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Levi's Is Trying To Make Jeans Feel More Like Yoga Pants

Levi's is facing its biggest crisis in years — athleisure attire. The denim brand says it has been challenged by the fashion trend of wearing exercise gear instead of jeans. Levi's profits fell 76% in...

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Lululemon Shares Just Spiked (LULU)

Lululemon shares were up more than 14% in pre-market trade on Thursday after the company reported second-quarter earnings and revenue that beat expectations.Early Thursday, the yoga apparel maker...

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Lululemon Is Opening A Store For Men In New York

Lululemon Althletica signed a pair of leases late last month on two corners facing each other at Prince and Wooster streets in Soho. One will be the athletic apparel retailer’s first store just for...

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Lululemon Had An Awesome Response After Screwing Up A Customer's Order

When Angelo Lagdameo recently opened a package from Lululemon, he noticed that the company had accidentally sent him 19 extra running caps.Lagdameo, who lives in Jasper, Indiana, alerted the company to...

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Lululemon's Pants Aren't Worth That Much More Than The Competition

Lululemon Athletica charges about $20 more for a pair of basic yoga pants than Gap Inc.'s Athleta simply because it knows women will pay for the brand.Lululemon's $98 pair looks almost exactly like...

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Lululemon Enrages Buffalo Sports Fans By Commemorating Their Most Agonizing...

Residents of Buffalo, New York were offended this week by a local Lululemon store's commemoration of two of their most agonizing sports losses in history.The store installed a mosaic in the floor that...

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Women Are Going Crazy Over These No-Underwear Yoga Pants

Lingerie company Dear Kate has a new approach to what type of support women need when it comes to intimate apparel. Founder and CEO Julie Sygiel developed underwear with a "silky soft, patent-pending...

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Lululemon Founder's Wife Has Launched A New Clothing Brand

TORONTO/VANCOUVER (Reuters) - Sewing machines hum inside a spacious clothing boutique where the wife and son of Lululemon Athletica Inc's founder hope to capture the retail magic that turned the...

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Lululemon Is Losing Its Biggest Fans

Lululemon's new CEO has had an "uninspiring tenure" so far, and the yoga brand is suffering from an exodus of loyal customers, according to analysts at Sterne Agee.The firm has downgraded the retailer...

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Nike Just Launched A Direct Threat To Lululemon

Nike is trying to win over women with a store designed just for them.The first location opened this week in Newport Beach, California and it has all the trappings of a Lululemon store and more,...

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Lululemon Has Turned A Corner

Lululemon shares exploded Thursday after the company raised its full-year forecast and posted better-than-expected third-quarter profits.The yoga-apparel company's net income declined 8.5% to $60.5...

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Lululemon Is Counting On Getting 6-Year-Olds Hooked On Its Clothing

Lululemon is training a whole new generation of yoga enthusiasts with a brand targeting girls as young as six.Ivivva Athletica, pronounced "ih — vee — va," will have 20 stores open by the end of the...

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Watch Out Lululemon — Women Are Going Crazy Over These No-Underwear Yoga Pants

Lingerie company Dear Kate has a new approach to what type of support women need when it comes to intimate apparel. Founder and CEO Julie Sygiel developed underwear with a "silky soft, patent-pending...

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The 7 Biggest Comeback Brands Of 2015

It has been a difficult year for a number of brands, ranging from newer companies like American Apparel to stalwarts like McDonald's.Fortunately for these companies, nothing is permanent. We spoke with...

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Are Lululemon Yoga Pants Really Worth $98?

The Business Insider lifestyle and retail team compared the quality and look of three popular yoga pants brands: Lululemon, Athleta, and Reebok. Which is the best fit? And which one is the best...

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The Family Behind Lululemon Has A New Clothing Line

Lululemon founder Chip Wilson's wife and son have a new clothing line, The New Yorker reports.Shannon Wilson, who designed Lululemon's iconic yoga pants, is currently promoting her new brand Kit And...

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Lululemon founder Chip Wilson resigns from board

Lululemon Athletica founder Chip Wilson is stepping down from the company's board of directors."I believe that now is the right time to step away from the board," Wilson, 59, said in a statement on...

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Lululemon calls its ideal customers 'Ocean' and 'Duke' — here's everything we...

Lululemon founder Chip Wilson recently stepped down from the board.Wilson will now focus on the new clothing brand his family started called Kit and Ace. In an interview with New York Times magazine,...

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Athletic wear companies are going after these 3 types of people

The athletic apparel industry is soaring. Longtime industry leaders Nike and Adidas are competing with relative newcomers Under Armour and Lululemon for consumers' dollars. The companies have...

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Lululemon shares are surging after earnings beat expectations (LULU)

Lululemon is surging after it reported better-than-expected earnings though the company did provide weak guidance for the first quarter.The stock rose by more than 7% to north of $65 per share in early...

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